If something is unclear - clarify it
If something is arduous - lighten the load
If something is complex - make it simpler
If something is over verbose - strip it back
If something is ambiguous - clarify it
If something is big - make it feel manageable
If people get lost - let them find their way out
If something goes wrong - let people recover
If something seems pointless - show the value
If something is dry - add some levity
If something is dreary - add some delight
If something needs explaining - explain it carefully
Make the important stuff important and the other stuff less so
Less is more (but you probably knew that)
Make desired actions obvious - show the way
If something feels daunting - provide support
If something goes right - say it did
If something goes bad - say it did
If something requires effort - set expectations
If something feels risky - provide reassurance
If something feels fragile - make it feel solid
If somethings looks great - it’ll help to make it feel great
Bring structure to the unstructured
Don’t presume anything
Don’t try to be clever