Today we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device.
So, three things. A widescreen iPod with touch controls. A revolutionary mobile phone. And a breakthrough internet communications device. An iPod. A phone. And an internet communicator. An iPod. A phone. Are you getting it?
These are not three separate devices. This is one device.
— Steve Jobs unveiling the iPhone in January 2007.
This is by far the fastest growth of any KickStarter project to date.
Hope this is inspiration for a lot of other designers and engineers. I can’t tell you how many people said this was a bad idea, it didn’t make sense, who would want that, yada yada. To that I just say: trust your gut, make things you would really want for yourself, and put yourself out there.
If you have any difficulties with internet tethering on your iPhone using the Wi-Fi Personal hotspot, you have come to the right place.
I did wonder why I was loosing all the time the connection with my iPhone Personal Hotspot over Wi-Fi from my MacBook or iPad. Soon as I did close the lid or turn the iPad to sleep, I could not reconnect to the iPhone Personal Hotspot. Like the iPhone Personal Hotspot felt asleep and didn’t broadcast the Wi-Fi signal anymore.
It turns out, it is a fall back mechanism on the iPhone 4 to save battery life. If you leave the Personal Hotspot screen or put your iPhone to sleep, the iPhone stop broadcasting the Wi-Fi signal after 90 seconds. To start broadcasting the Wi-Fi network again, you need go back to the Personal Hotspot screen (no need to touch to the On-Off switch, your iPhone should broadcast again the Wi-Fi network).
So if you are in need of a persistent Wi-Fi connection with your iPhone, first make sure you put the Auto-lock feature to “Never” (Settings > General > Auto-Lock), make sure your Wi-Fi connection is at “ON” (Settings > Wi-Fi), activate the Personal Hotspot (Settings > Personal Hotspot) and leave it there (do not leave the screen in any way). Note that a good idea would be also to plug your iPhone into the wall for continuous power.
This isn’t about need, it’s about want. The iOS platform cooks up a hot tasty plate of want. That makes it smart for Apple, lucrative for developers, satisfying for existing customers, and lustful for potential customers.
—
Jason Fried - 200,000 apps is what they want
When people spend a few hundred bucks on a phone, and sign a long term contract, they want something more fundamental: They want to know they’re making a decision they won’t regret over the next two years. What are they going to want to do with this phone over the next two years? They aren’t sure. Maybe they’ll want to play some games. Maybe they’ll want to store some recipes. Maybe they’ll want to make a movie. That’s why 200,000 apps matter.
All this make me think how much Jason has a brilliant marketing mind. I think this is where he’s at its best, finding the right thing to say, just the right amount of words, working it out until it cannot be better written, until nothing can be left out. Like the perfect promise statement, the right social media endorsements, the comforting risk free call to action that are all so important in this science of selling. This is why you want…
In this area, the marketing page of Basecamp is certainly one of the best you can find. A example to study and follow.
