What knives do I need in my Kitchen? - Corey Corey Milligan for New West KnifeWorks
Since my mother asked me what I want as a gift for Christmas, I told her I would like a real good chief knife. The thing is, even if cooking is one of my passion (and that I have fairly descent knives), I didn’t know what to look for in a good chief knife. I begun my search by reading some articles (here and there) and also by visiting some shops in the greater Montreal. Nothing really convinced me, I was on my own and nobody were looking to know the products they were selling. I got confused in all the brands and to what their main qualities were versus the others. Every shops were carrying the most prestigious brands like Shun, Global and Wusthof, but I found in none of them something special enough to be attracted by it.
Everything changed, when I bumped into a sponsored ad link in the Amazon Store. I ended up on the site of Corey Milligan of New West KnifeWorks. Corey and Mike (his now ex-partner who left in 2005) have been designing, developing, and producing knives for fine art and craft shows since 15 years. Their knives are not only sharp as a samurai swords, they are also very good looking! And most of all, they not only have the nerve to try making the best good looking knives in the world, but they also have reinvented some of the most common ones, like the bread knife.
But the point here is, it is this video by Corey himself who made all the difference in my choice. He is proudly presenting his own products. He has explained to me, all what I needed to know about, not only, his two lines of knives, but also about good kitchen knives in general and how to take well care of them. He has simply convinced me and I didn’t even hold one of his knife in my hand! Note that they are offering a full refund satisfaction policy part of their lifetime guarantee on their knives as they know that a good knife in your kitchen is on only one you will like to hold comfortably in your hand.
The point is, also, that nothing does a better job that a good video presentation of your products/services. It can be your best selling tool in your arsenal, same as a good chief knife in a kitchen. 90% of the result can comes from it. I would even suggest to Corey to put his introductory video at the forefront of his site, as the main feature on the home page. I would also recommend to enlarge all the videos explaining the use of each cooking knives.
The use of videos will never replace written content (simply regarding a good SEO strategy), but once on your site, they can be unprecedented selling tools.
Storytelling is by far the most underatted skill in business. Tapping into your personal brand as Corey has done here is the key to success. The Internet and all its social network platforms makes it something possible for anyone to use and share their passion with the world.
Note: this post is also featured on the blog of CloudRaker under the title: Showcase your products.