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6ix Passions is edited by Jean-Philippe Cyr,
a freelance user experience strategist.

He lives in Montreal, Magog and St. Martin, likes good foods and wines, cooking, travelling, movies, tv series and outdoor. He plays with his iPhone and browses the Web with his enhanced Firefox on a Mac.

Welcome in his (6 times) passionate world. ----------------

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Plain will never be the same

It’s just plain yogurt, but never in my life, I would thought possible to do such a master piece in a TV ad for it. Incredible work. A visual poetry.

We are far from the great blond who caresses of her tongue a spoonful of yogurt for 30 seconds in a row.

Mullen worked with Psyop for this ad. He is an incredible director (just look at all his ads).

This ad is so good that I need to remember the words:

Plain was the same as it ever was the same.
Plainly plain…
Samely same…
But then…someone lit the flame.
Plain rode away on lion’s mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.

Here are a series of four 15 seconds spots. Short, but still very powerful.