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6ix Passions is edited by Jean-Philippe Cyr,
a freelance user experience strategist.

He lives in Montreal, Magog and St. Martin, likes good foods and wines, cooking, travelling, movies, tv series and outdoor. He plays with his iPhone and browses the Web with his enhanced Firefox on a Mac.

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Having a Mobile Strategy is Like Having a Laptop Strategy 20 Years Ago

Jon Steinberg - Having a Mobile Strategy is Like Having a Laptop Strategy 20 Years Ago

Having a mobile strategy understates the importance of mobile. It’s like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the reality - it is the most important channel, and in fact, making a distinction between the desktop and mobile web is a mistake.