Not so long ago, I’ve been totally blown away by the storytelling experience Only - The Liberation amazingly executed by North Kingdom for the clothing brand company ONLY.
I find this review by The Digital Naturalist to be dead on of what makes it a great experience: Fun, Simple, Sexy, Win-Win and Different.
Most of all I would say, while being absolutely not the target audience, it is probably the most engaging experience I’ve seen in a while. It was short, fun, attractive. I spend more time studying it afterward because I could not believe something so simple could have that power of attraction. I spend a good hour looking at each little details of the craftsmanship. It is very hard to achieve this level of perfection, it is so finely done that you forget it is even there, everything just flows in unison from the narration, music, video editing, storyline user interactions, shopping discovery and social sharing.
No wonder they have won a Gold Lion at Cannes this year.
I suggest also to have a look at the Behind The Scenes (it worth the look if not only for the sketch storyboard and the various hand writing font propositions)